Brandmarks
for
companies
with
something
to
say
I create marks where the idea comes from the name, the product, or the character of the company.
Sometimes that means working with letterforms. Sometimes it means a monogram or an independent symbol. The goal is always the same: a precise, distinctive mark that works in an interface.
Marks
Symbols and app icons
engineered for scale and interface
Selected brandmarks built with sharp metaphor,
optical geometry, and micro-scale clarity.
Idea
first.
Form
second.
A strong mark does not have to illustrate a product literally. But it should have an internal logic: a connection to the name, function, or ambition of the company.
I look for that logic and turn it into a clear, self-contained form through letterforms, geometry, metaphor, or a combination of these.
Every mark is developed for real use: websites, product interfaces, app icons, favicons, and light or dark themes. It is tested to stay clear and recognisable at the smallest sizes, including 16×16 px.
Questions before starting
Most projects take one to two weeks, from kickoff to final delivery.
No. I work with founders building a new company from scratch, as well as teams that have outgrown their existing visual identity.
No. Letterforms are often a source of ideas, but they are not a rule. Depending on the name and the product, the result may be typographic, symbolic, or a hybrid of both.
For a digital product, a mark does not live only on a landing page. It appears in the interface, browser tab, dock, home screen, and alongside other services. That is why both the idea and the clarity of the form at small sizes matter.
Every mark is created as original artwork and prepared for professional trademark review. Registration ultimately depends on the relevant jurisdiction, product classes, and existing marks.
You receive the primary logo and its inverse version, along with vertical and horizontal lockups where relevant to the project. A compact version of the mark can also be included when the project calls for one.
The final package includes assets for social media avatars and favicons, plus production-ready files in the formats needed for web, product, and print use. A Figma source file can be included if needed.
Need a logotype for your product?
Send a link to your product or a short note about the brief, stage, and timeline. I’ll reply with the next steps.