Change
Brandmark and app icon for a European multi-asset trading platform.
Letters a ↔ g
Change unifies crypto, stocks, and traditional assets in a single app, giving investors access to multi-asset trading without switching between disconnected platforms.
To express this continuous transformation through typography, the letters a and g substitute each other within the wordmark. Drawn with matching geometry to enable the swap, they turn the name into a visual formula of exchange.
From generic emblem to type
Replacing the detached double-C emblem and standard sans-serif type with a self-contained wordmark where the core metaphor lives inside the letterforms.
256 px → 64 px → 16 px
Extracted as an independent symbol, the ag pair forms a balanced two-letter monogram, preserving open counters and crisp stroke separation down to 16×16 px across light and dark polarities.
Dock & mobile squircle
High-contrast ag monogram, engineered for instant recognition on iOS home screens and macOS docks.
Browser tab favicon
The stepped baseline of a and g creates a distinct silhouette in dense browser tabs.
Integrated into the live interface
Drops cleanly into Change’s high-contrast web header and multi-asset trading interface without requiring layout changes.
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