Tap
Identity redesign and visual system for an industrial automation and smart process control engineering platform.
Engineering clarity for complex industrial systems
TAP System engineers hardware and software automation architectures for complex manufacturing pipelines. The previous identity featured a closed cube; the redesign transformed it into an open dynamic triad of isometric rhombuses, expressing seamless data throughput and operational openness.
Three dynamic rhombuses that evolve the static box into an open symbol of directional flow and automation logic.
High-visibility Bright Turquoise against deep Black Pearl navy for technical monitoring and server rack visibility.
Geometric rules optimized for metal stamping, PCB enclosures, technical schematics, and operator consoles.
From closed box to open flow
The redesign deconstructs the traditional packaging cube into an isometric matrix. Three directional rhombuses convey movement, speed, and precision while maintaining instant legibility at microscopic scales on industrial equipment.
Electric turquoise and geometric Jost
Bright Turquoise (#00FFE0) paired with inky Black Pearl (#020F1C) delivers surgical contrast across operator dashboards, accompanied by the clean geometric grotesque Jost by Owen Earl.
Isometric matrices and modular graphics
Isometric rhombuses form a versatile modular language — acting as containers for factory floor footage, digital process monitoring badges, and corporate communication patterns.
Integrated into hardware, architecture, and offices
From facade architectural signage and industrial server controllers to branded packing tape, office lobby walls, and digital app touchpoints — the identity reflects engineering precision.
Need
a
logo
or
identity
system?
Start
with
a
short
message.
Send a few details about your project, current stage, timeline, and what you need. I'll reply with the next step or a few questions to clarify the scope.